Display card



Feb. 15, 1927.

F. A. BALLOU, JR

DISPLAY CARD Filed 001;. 19, 1925 INVENTOR. fi a e/v'cjflol/oa J flW Y ATTORNEYS.

Patented Feb. 15 1927.

UNITED STATES 1,617,742 PATENT OFFICE.

FREDERICK A. BALLOU, JR., OF PROVIDENCE, RHODE ISLAND, ASSIGNOR TO B. A. BALLOU & CO., INC., OF PROVIDENCE, RHODE ISLAND, A CORPORATION OF RHODE ISLAND.

DISPLAY CARD.

Application filed October 19, 1925. Serial to. 63,344.

This invention relates to an improved display card of the easel type more particularly adapted for the support of jewelry; and the object of this invention is to provide a card of this character which has a body portion folded upon itself to form front and back plates, the front plate being inclined rearwardly to better display the jewelry and other articles mounted upon its face.

A further object of this invention is to provide a display tab portion which is out from the back plate of the device to extend above the fold and in substantially the same plane as the front plate for the purpose of providing additional display surface, and also to provide an ornamental configuration to the display card.

A still further object of the invention is the provision of oppositely-extending edge flanges on both the front and rear plates to provide broad supporting surfaces and to also provide means whereby the easel may be mounted in a supporting tray if desired.

With these and other objects in view, the invention consists of certain novel features of construction, as will be more fully described, and particularly pointed out in the appended claim.

In the accompanying drawings:

Figure l is a perspective view illustrating my improved display card with a pair of cuff buttons thereon.

Figure 2 is an outline of the card as cut from sheet stock, showing in dotted lines where the card is folded to provide front and back plates for supporting the edge flanges, also showing the ornamental and display tab in outline as cut from the back' plate.

Figure 3 is a sectional edge view on line 3-3 of Figure 1.

It is found in the practical use of display cards for carrying jewelry and other similar articles, of advantage to provide a card which will stand itself to support the articles to be displayed, or one which may be readily mounted in a suitable frame or holder; also to form this card with its front face inclined rearwardly to better display the articles mounted thereon; also it is found of advantage to provide the card with a rearwardly folded portion toform a support for the front or display plate and to out a .tab or ornamental portion from the back plate so that when folded this tab will remain-in substantiallvthe sameplane as the front plate and will extend above the upper folded edge of the card for the purpose of providing an extended surface for advertising matter and also for the purpose of providing an ornamental configuration-to the display device;a11d the followingis a detailed description of the present embodiment of my invention and showing one construction of display card by which thes'e advantageous results may be obtained:

With reference to the drawings, 10 designates a card which in this particular instance, is made for the supporting and displaying of a pair of cuff buttons, the card being of rectangular form and creased as at 11, near its center, to be folded back upon itself, also creased at 12 and 13 to be folded so as to provide oppositely-extending edge flanges 14 and 15 on the back and front plates on which the display card or easel is supported.

WVhen this card is folded at the crease 11 the front plate 16 has a vertical dimension which is greater than that of the back plate 17 whereby when supported upon its flanges the front plate will naturally stand with a rearward inclination or at an obtuse angle to the plane of the supporting flanges when in operative position so as to better display the articles mounted thereon.

In order to provide additional display surface to the front plate, I have cut a tab or extension member 18 from the back plate, as clearly shown in Figure 2, so that when the card is followed upon line 11 this tab will stand upward or in a plane with the front plate, which tab may be cut in any ornamental shape to provide additional ornamentation to the device as well as to provide additional display or advertising space on this front plate.

I have also herein shown both front and back plates as being provided with openings 19 and 20 which register with each other when the card is folded into the position illustrated in Figures 1 and 3 and into which openings the shank portion 21 of the cuff button 22 may extend for the purpose of supporting the buttons in display position, the buttons also serving the purpose of retaining the fold of the card in operative position against the inherent opening spring of the stock.

My improved display device is very simple and inexpensive in construction and is very practical in its operation and the natural inclined position of the front plate serves to well display the cuff buttons mounted thereon; also when so mounted the oppositely extended edge flanges serve to supply a broad supporting face for the easel-like display card; also these flanges may serve as convenient means by which the card may be attached to a tray or other supporting device.

The foregoing description is directed solely towards the construction illustrated, but 1 desire it to be understood that I reserve the privilege of resorting to all the mechanical changes to which the device is susceptible, the invention being defined and limited only by the terms of the appended claim.

I claim:

.A jewelry display card having a body portion folded upon itself forming front and back plates lying in substantially parallel planes, oppositely extending edge flanges on each of said plates, the front plate having a vertical dimension greater than that of the back plate, whereby when supported upon said flanges the front plate will be inclined rearwardly, a tan portion cut from the back plate to extend above the fold and in substantially the same plane as the front plate, the front and back plates having registering openings intermediate their edges, entirely surrounded by portions of the stock through which the articles to be displayed may be attached to assist in retaining the card in folded position, said flange on the back plate being wider than that of the front plate to better support the plates in inclined position with the weight of the articles to be displayed thereon.

In testimony whereof I affix my signature.

FREDERICK A. BALLOU, J11. 

